We are Red Rooster ®

Red Rooster® Sales exclusively markets the fresh tomato production of the farming operations of the Seasholtz Family, established nearly 50 years ago in the Central San Joaquin Valley of California.


These operations include the Red Rooster® plant in Firebaugh, where the tomatoes are washed, packed, and shipped.

Red Rooster is certified annually by USDA with a consistently high rating in all phases of production including farming, harvesting, packing, and shipping.


Tom Frudden of Frudden Sales heads up the Red Rooster® Sales marketing staff, bringing to our company many decades of experience in the tomato business.

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Red Rooster® Sales is a vertically integrated grower and shipper of fresh market tomatoes based in Firebaugh, CA. The company’s tomato growing operations are located in Fresno, Merced, San Benito and Santa Clara Counties.

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